Ugg® Australia

UGG® Australia markets the premier brand in luxury and comfort.

A Little About the Ugg Brand......................................

The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.

Deckers Outdoor Corporation acquired UGG® Australia in 1995. . By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG® Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG® Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.

The luxury and comfort of UGG® Australia proved to be a perfect fit for the high-end footwear world. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as UGG® Australia reached beyond the beaches of California to New York City - and beyond.

The Philosophy

UGG® Australia delivers on its promise of luxury and comfort. UGG® Australia is about accessible luxury. UGG® products fit into the consumer's every day life offering them products that are fashionable, comfortable, and attainable.

The Product

The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on.